Term: Baby Boomer
Type: Demographic generation
Born between: 1946 and 1964
Also Known As: Boomers
Definition
Baby Boomers are the generation of people born during the post–World War II population boom, typically between 1946 and 1964. This group grew up during a time of economic expansion, suburban growth, and cultural shifts in the U.S. and other Western countries.
Boomers played a central role in shaping consumer culture, politics, and the economy in the second half of the 20th century. Today, many are entering or already in retirement, making them a major focus of social security and healthcare systems.
Key Features
- Born during the post-war birth surge
- Grew up in the 1950s–70s cultural climate
- Significant influence on economy, media, and politics
- Now in or nearing retirement age
- Often contrasted with Gen X, Millennials, and Gen Z
Common Use Cases
- Marketing to older consumers
- Planning for retirement or senior healthcare
- Analyzing generational voting trends
- Understanding shifts in labor and housing markets
Benefits or Advantages
- Large population base = major market segment
- High rates of homeownership and accumulated wealth
- Often financially literate and brand loyal
- Key drivers of 20th-century cultural trends
Examples or Notable Applications
– Baby Boomers led the rise of suburban living
– They were central to the Civil Rights and Vietnam-era activism
– In finance, boomers are major holders of retirement assets
– The term is used in marketing, politics, and economic forecasts
External Links
This post is for informational purposes only and does not offer personal or financial advice.